Introduction MoneyRadar is a subscription-based news intelligence service that distills global market movements, policy shifts, and fintech developments into concise, actionable updates for Canadian investors and finance professionals. The platform’s purpose is to cut through information overload and deliver context-rich insights that keep users ahead in fast-moving capital markets.
Customer Value Subscribers receive real-time news alerts, curated daily digests, and data-driven dashboards that link headlines to key economic indicators. Proprietary “Impact Scores” flag how each story may shift equities, rates, or commodities, enabling quicker portfolio adjustments. Users report saving more than five research hours per week and gaining clearer conviction on trade and risk decisions.
Target Audience Primary users are active retail investors, portfolio managers at boutique asset firms, and corporate treasury analysts who need up-to-the-minute market context but lack dedicated research desks. Secondary segments include business journalists, MBA students, and fintech employees tracking sector signals. Highest uptake is seen in Ontario and British Columbia where trading activity and wealth-management growth are strongest.
Distribution and Delivery Channels
• Web and mobile apps with customizable news streams and push notifications
• API feeds integrated into brokerage dashboards and wealth-tech platforms
• Email digests and SMS flashes for time-sensitive macro events
• Podcasts and live webinars featuring guest analysts for deeper thematic coverage • Licensing agreements with regional business media that embed MoneyRadar widgets
Revenue Streams
• Individual Plans: Core CA $12/month (daily digest) and Pro CA $24/month (real-time alerts, analytics tools)
• Enterprise Licences: Average CA $85/user/month with volume-based discounts
• Data API Fees: Usage-based pricing for fintech integrations averaging CA $0.03 per call
• Premium Briefings: Thematic reports (e.g., “AI and Semis”) at CA $49 each • Sponsorship Slots: Limited brand placements in free weekly roundup, sold on a CPM basis
Key Partners and Resources
• Market Data Suppliers: Direct feeds from TSX, ICE, and leading crypto exchanges
• Content Network: Freelance macro economists, sector analysts, and policy experts under retainer
• Technology Stack: Low-latency CDN and natural-language processing engine tagging 4 000+ articles daily
• Compliance Advisors: Legal counsel ensuring adherence to IIROC and CSA fair-disclosure guidelines • Distribution Allies: Brokerage apps, business schools, and investment clubs promoting member discounts
Cost Structure
• Data Licensing and Infrastructure: 31 % of spend for real-time feeds, servers, and AI processing
• Editorial and Analysis: 29 % covering analyst stipends and journalist salaries
• Sales and Marketing: 22 % for digital acquisition, partnerships, and referral incentives
• Compliance and Legal: 10 % to maintain regulatory reviews and liability coverage • Administration: 8 % for finance, HR, and platform support
Scalability and Sustainability MoneyRadar’s microservice architecture scales horizontally, supporting spikes around earnings seasons or policy announcements without performance loss. Expansion into bilingual content and U.S. market coverage can be achieved by adding regional data feeds and translator modules. Hosting relies on 100 % renewable-energy data centres, while 4 % of annual profits fund financial-literacy programs—ensuring the business grows responsibly alongside its subscriber community.